THE SUPPORT
White Glove Service
In partnership with our private equity partner, L5 Acceleration Services, Heyday offers a best-in-class support system.
THE SUPPORT
White Glove Service
In partnership with our private equity partner, L5 Acceleration Services, Heyday offers a best-in-class support system.
Who We Are
HEYDAY LEADERSHIP
Adam Ross 
CEO & Co-Founder of Heyday
Co-Founder of Soludos and Board Member of Serena & Lily, Adam brings over 15+ years of consumer and retail experience to Heyday—after years of working for UBS and Centerview Partners on mergers and acquisitions.
L5 ACCELERATION SERVICES
Chris Kenny
Managing Partner, L5 Capital
Chris is the Co-Founder and CEO of Level 4 Yoga and is directly responsible for the roll out of 21 of 27 current studios. He is a Managing Member of Group Chambers, and has prior executive experience with Level 3 Communications.
Michael Pollak
CXO & Co-Founder of Heyday
With over a decade at the intersection of hospitality, design, and strategy, Michael has provided a strategic and creative eye to scale brands on both the agency and in-house side. Advisor to the acupuncture brand, WTHN, Michael embodies Heyday every single day.
Michael Chin
President of L5 Real Estate Services
Michael personally led Level 4 Yoga’s widespread expansion—with over 30 studio openings. Previously with Tartan Realty Group, Inc, Michael has extensive experience expanding early-stage growth concepts.
Arielle Mortimer
Chief Operating Officer
Over the last 12+ years, Arielle has cultivated a deep expertise in operations, having held senior operating positions for companies such as Kindbody, Revere, Jet, and Groupon.
Kristina Eastman
President, L5 Acceleration Services
Former Chief Retail Officer of Enjoy, Kristina possesses 20+ years of experience supporting high-growth, customer-centric brands like Nordstrom, Neiman Marcus, The Gap, and Apple.
Sean Bock
President of Franchising
Sean brings a wealth of franchising knowledge to Heyday, after spending the last 15+ years launching growth and operations strategies for successful brands, such as beauty powerhouse, Drybar.
Scott Thompson
Chief Development Officer, L5 Franchise Development
Being an IFA Certified Franchise Executive, Scott has done everything from overseeing the domestic and international franchise, Tutor Doctor, to being a franchisee himself.
Who We Are
HEYDAY LEADERSHIP
L5 ACCELERATION SERVICES
How The Process Works
GET SOME FACE TIME
Schedule a call, learn the in’s and out’s of Heyday, and take the next step by signing on.
SET THE FOUNDATION
Onboard, budget, and kickstart real estate and market planning with the help of L5 Acceleration Services
FIND THE RIGHT PEOPLE
Lease, design, and recruit your team, from vendor set-ups to esthetician hiring, always with our guidance.
BEGIN THE WORK
Partner with our teams to nail down your business operations, construct blueprints, and begin pre-sale opening plans.
BECOME AN EXPERT
Learn to speak Heyday fluently, and complete our Franchise and Shop Educator training programs.
PREP FOR BUSINESS
Be the center of attention and raise awareness of your shop’s opening with our shared marketing collateral.
LIVE YOUR HEYDAY
Continue your shop’s momentum and start thinking about your next steps for maintenance and expansion.
How We Set You Up For Success
In addition to our daily, on-going support, the resources of our unified teams will be at your fingertips every step of the way.
SET-UP SERVICES
Leaning into our success in site identification, our national broker system, and our uniform design specifications, our teams will provide you with the support you need for your shop to look and feel like a part of the Heyday eco-system.
EDUCATIONAL SUPPORT
Nothing is as core to Heyday as education. That’s why we’ll lay the groundwork for you and your team, through foundational training. Our intensives focus on everything that makes Heyday a success, from innovative products to superior services.
SET-UP SERVICES
We’re at the epicenter of innovation, blending the best-in-class, third-party software with proprietary platforms to optimize our clients’ experience and increase the profitability of each and every one of our shops.
How We’ll Get You Open
Jumpstart the process of opening a Heyday shop with L5 Acceleration Services’ real estate and construction package.
PLANNING AND SITE ACQUISITION
- Strategic Market Planning
- Market Validation
- Site Selection (LOI and Work Letter Negotiation)
- REC Package
DESIGN
- Layouts (Test Fits/ Schematics)
- Signage Management
- Elevations and Renderings (If applicable)
- Architect and Engineer Management
- Construction Drawing (CD) Management
- Permit Management
CONSTRUCTION MANAGEMENT
- Surveying (Site Investigation Reports)
- Preliminary Pricing
- Bidding
- Ongoing Construction Project Management
- Pay Application Management
- Construction Inspection
- Change Order Management
- Management of Tenant Allowance acquisition
- Weekly Reporting
- Certificate of Occupancy
- Punchlist
- Close-Out Package With Lien Waivers
- Post Opening Management (12-month warranty)